Why does the idea of clean eating persist? On Instagram, clean food is among those most linked with healthy food, yet clean-eating recipes matched others for energy, sugar and sodium
Oct 27
3 min read
'Clean eating' is a loose label, promoted on popular blogs as eating unprocessed foods, yet it remains a persistent idea in fitness nutrition. It sounds sensible, it photographs well and it promises that food quality alone will sort out body composition. The useful questions are why the idea keeps spreading, and whether food sold under the label is actually any different.
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